CONVINCING A CEO TO PUT HIS LIFE IN THE HANDS OF HIS DRESS SHOES
My father wore uncomfortable dress shoes nearly every day of his life. And while my own career choices let me break the familial cycle of wingtips and oxfords, Wolf & Shepherd wanted US to challenge the category for those still out there grinding in dress shoes. So how do you introduce a high-performance, luxury shoe?
Challenge the Founder to wear a pair while running for his life in Pamplona.
