CONVINCING A CEO TO PUT HIS LIFE IN THE HANDS OF HIS DRESS SHOES

My father wore uncomfortable dress shoes nearly every day of his life. And while my own career choices let me break the trauma cycle of wingtips and oxfords, Wolf & Shepherd wanted to challenge the category for those still out there grinding in dress shoes. So how do you introduce a high-performance luxury shoe?

Challenge the founder to wear a pair while running for his life in Pamplona.

Some BTS of our fearless leader walking that walk: