INTEL (GLOBAL REBRAND)

Intel has always faced a tough marketing challenge. As an ingredient brand, they don't actually sell products directly to consumers. Intel instead fights for attention from inside the sexier products their microprocessors help power.

So we created a brand platform versatile enough to resonate on an emotional level, while serving as a much-needed call to action in the retail space…

Look Inside — “Mick Ebeling”

After reading about a boy named Daniel who lost both arms during a bombing in civil war-torn South Sudan, Not Impossible Labs founder, Mick Ebeling turned to technology. With Intel's help, he traveled to Africa armed with 3D printers, Intel 2-in-1s and spools of plastic in order to establish the world's first 3D prosthetic printing lab in Daniel's village.