Mcdonald’s — “a better mcnugget”

McDonald's is one of the most iconic brands in the world. Unfortunately, it’s also become the poster child for America's battle with obesity. So when they told us they were finally ready to make some changes for the better, starting with the Chicken McNugget, we knew there were plenty of folks waiting to call bullshit.

So when our spot premiered during the Olympics, viewers weren’t promised a McRevolution. They were simply reminded that McNuggets were something we all loved as kids. And that McDonald's was ready to make them better.