Wolf & Shepherd — “fear the known”

My father wore uncomfortable dress shoes nearly every day of his life. Decorum called for it, even if the multi-block walk from Grand Central Station did not. And while my career choices broke the familial cycle of wingtips and oxfords, Wolf & Shepherd wanted to challenge the category for those still out there grinding in dress shoes. So how do you introduce a high-performance, luxury dress shoe?

Convince the Founder to wear a pair while running for his life in Pamplona.