Nerdwallet BRAND CAMPAIGN

Financial companies love to hammer life’s scary milestones as a way to make you question pretty much EVERYTHING you’re doing. Rather than feed into that trope, we focused on how most of us actually relate to our finances — through all the random questions that pop into our heads, day and night, constantly shaking our confidence. So as Nerdwallet launched its first-ever national campaign, we gave these uncertain minds one simple answer they could always rely on: Just turn to the nerds.

OOH that reflected the kinds of money questions that might pop up in these locations.

NERDWALLET APP — “NERD-LIGHTENMENT”

While competitors, like Credit Karma, focus on financial beginners, Nerdwallet decided to target a more money-savvy crowd as they launched their new app. So how do you convince someone who already thinks they know it all to download another money app? Reveal there’s a higher plane of possibility known only to money nerds. And then watch the financial fomo sink in.

Covid response

In the very early days of Covid, Nerdwallet wanted to promote their free services, including real-time answers and information to the financial hardships and complexities that were rapidly evolving all around us.

So, from the depths of lock-down, we activated a very real and very special group of people — passionate and resourceful nerds who were all finding ways to step up and help. And together, we rallied around a timeless truth any school-age child can confirm:

At moments we’re in most need of answers, we all turn to the nerds.