Look Inside — “Jack Andraka”

When Jack Andraka was 15, he developed an early detection method for pancreatic cancer that was 168 times faster, 400 times more sensitive, and 26,000 times less expensive than the medical standard, winning top honors at Intel's International Science and Engineering Fair. When I was 15, I wanted to learn Spanish.

We collaborated with illustrator Eiko Ojala to create a collection of metaphoric illustrations that proved it's what's inside that counts. The work was used in animations, signage and even on monorail trains at CES in Las Vegas.

And lastly…

Here's something that was almost part of the Look Inside campaign. I know millions of people still living in their parents' basements who were disappointed it wasn't.