Shutterfly — “let the good fly”

We had just returned from casting callbacks for our follow-up spring campaign when the world suddenly shutdown in March 2020. And just like that, Anything Flys was put on hold indefinitely as Shutterfly reconsidered its message.

In the ensuing months, we realized this frightening moment in history we all couldn’t wait to forget was beginning to fill with unique moments we’d probably one day wish we held on to. And as the holidays rolled around, we owed it to each other to let these good moments fly.