SAMSUNG, SURFING, SNAILS. WHAT'S NOT TO GET?

When Samsung became the first global partner of the World Surf League, they entered a community that's highly wary of outsider sponsorships. They did so well, though, surf blogs called their film 'the greatest surf ad ever.' SO WHEN OUR TURN CAME, WE FOUND A BIT OF TRUTH WE BELIEVED IN — and that LED US TO A LITTLE-KNOWN SURF SCENE IN INDIA, A 14-YEAR-OLD BOY NAMED AJISS, AND HAD ONE SITE ASKING, "DID SAMSUNG JUST ONE-UP ITSELF WITH THE NEXT GREAT SURFING COMMERCIAL?"