SAMSUNG, SURFING, SNAILS. WHAT'S NOT TO GET?

When Samsung became the first global partner of the World Surf League, they entered a community that's highly wary of outsider sponsorships. They did so well, though, surf blogs called their film 'the greatest surf ad ever.' So when our turn came, we found a bit of truth we believed in — which led us to a little-known surf scene in India, a 14-year-old boy named Ajiss, and had one site asking, "Did Samsung just one-up itself with the next great surfing commercial?”