ONE GENERATION'S IMPOSSIBLE IS THE NEXT ONE'S NORMAL

To open their annual keynote event, Samsung wanted to make a splash with all of the ‘impossible’ that their technology was poised to challenge. But here’s the thing about innovation that actually changes daily life — it doesn’t necessarily arrive with a splash.

In fact, people have a funny way of forgetting what was impossible in the first place.

There's just suddenly a new normal.