SAMSUNG x WSL — “The Snail”

When Samsung became the first global partner of the World Surf League, they introduced themselves to a community that's highly wary of outsider corporate sponsorships. They did so well, surf blogs actually called one of their films 'the greatest surf ad ever.'

So when our turn came, we found a bit of truth we believed in — that every living being on this planet has a need to connect with something greater than itself.

This led us to a little-known surf scene in India and a 14-year-old boy named Ajiss. And had one site asking, "Did Samsung just one-up itself with the next great surfing commercial?"