reebok — “be more human”
I don’t think I’ve ever nerded out more on writing than while pitching Reebok. Something just clicked as we carved out an entirely new brand voice and POV. Headlines, long copy, manifestos…they all just started pouring out. Fortunately, it helped us win the pitch and somehow landed my actual voice in a Super Bowl ad for our campaign launch. Sure we made other work, but this one’s for all the copy nerds out there who love words as much as me. Sometimes, you just gotta write.
