A GLOBAL EVENT FOR THE BEST x a GLOBAL ICON trying TO BE BETTER
McDonald's is one of the most iconic brands in the world and the poster child for America's battle with obesity. So when they told us they were finally ready to make some changes for the better, we knew there were plenty of folks waiting to call bullshit.
So when our spot premiered during the Olympics, viewers weren’t promised a McRevolution. They were simply reminded that McNuggets were something we all loved as kids. And that McDonald's was ready to make them better.