Quiet Man’s Game Always talkin’ That “Shhhhh”

Supremely talented but tragically nice, no NBA player has gotten more disrespect than Jayson Tatum. The best player on a championship team, he still found himself benched during the Olympics — but was too nice to say anything about it. Know who wasn’t too nice? Multi-hyphenate sh*t talker, Vince staples, who posted on x: “We will avenge Jayson Tatum.”

Naturally, when it came time to launch Jordan Brand’s TATUM 3, we took Vince up on it.

More TO COME AS CAMPAIGN CONTENT IS RELEASED THROUGHOUT THE SEASON…

In the meantime, here’s an anthem-y type piece that helped set the table for the “Zero Pressure” platform: