JORDAN | TATUM 3
Quiet Man’s Game Always talkin’ That “Shhhhh”
Supremely talented and tragically nice, no NBA player has gotten more disrespect than Jayson Tatum. The best player on a championship team, he still found himself benched during the Olympics — but was too nice to say anything about it. Know who wasn’t too nice? Multi-hyphenate sh*t talker, Vince staples, who posted on x: “We will avenge Jayson Tatum.”
Naturally, when it came time to launch Jordan Brand’s TATUM 3, we took Vince up on it.
Anthem-y type piece that helped set the table for the “Zero Pressure” platform: