Rob Calabro | CD | CW

INTEL

one global platform built on one simple invitation

Intel has always faced a tough marketing challenge — their processors fight for attention from inside the sexier products they help power. So we created an emotional brand platform that also acted as a much-needed call to action in the retail space:

new platform, new visual design system:

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In film, we partnered with exceptional humans achieving breakthroughs in science and tech — Then told their stories in reverse narrative to isolate the exact moment they looked inside and saw they had what it took to do more.

“Look Inside: Mick Ebeling”

We helped Mick Ebeling establish the world's first 3D prosthetic printing lab in civil war-torn South Sudan.

“Look Inside: JACK ANDRAKA”

When he was 15, Jack developed an early detection method for pancreatic cancer that was 168 times faster, 400 times more sensitive, and 26,000 times less expensive than the medical standard.