one global platform built on A simple invitation

Intel has always faced a tough marketing challenge — their processors fight for attention from inside the sexier products they help power. So we gave them an emotional brand platform that doubled as a much-needed call to action in the retail space:

In launch films, we partnered with exceptional humans achieving breakthroughs in science and tech — then told their stories in reverse narrative to isolate the exact moment they looked inside and believed they had what it took to do it.

“Look Inside: MICK EBELING”

After he committed to help a boy named Daniel in civil war-torn South Sudan, we helped Mick Ebeling figure out how to establish the world's first 3D prosthetic printing lab.

“Look Inside: JACK ANDRAKA”

When he was 15, Jack won Intel’s International Science and Engineering Fair by developing an early detection method for pancreatic cancer that was 168 times faster, 400 times more sensitive, and 26,000 times less expensive than the medical standard.

New platform, new visual design system: