HERSHEY’S BROOKSIDE
CHOCOLATES
"MORE LIKE DARK CHOCOLATE CRACK-BERRIES COVERED IN CRACK."
At the time we agreed to pitch Brookside Chocolates, none of us had heard of them. A couple tastings later and we were obsessed. And we found other obsessed fans online, desperate to put into words what these chocolates were doing to them.
Brookside clearly needed to respond.
“Unholy”
“Better Than BLEEP*
“Bunn Bag”
Always looking for ways to further engage our audience, we took it a step further with a few of our fans. starting with christopher b., from the video above:
Delivery to Christopher Bunn / Sweepstakes launch
100 lbs. of chocolates. 1,100 miles. 1 George.
“Turtleneck”
And then a little love fest with @pam_cakes_v below.
Wardrobe malfunction averted.
