HERSHEY’S BROOKSIDE
CHOCOLATES
"MORE LIKE DARK CHOCOLATE CRACK-BERRIES COVERED IN CRACK."
At the time we agreed to pitch Brookside Chocolates, we hadn’t heard of them. A couple tastings later and we were suddenly obsessed. And we found other obsessed fans online, trying desperately to put into words what these chocolates were doing to them.
Brookside clearly needed to respond.
“Unholy”
“Better Than BLEEP*
“Bunn Bag”
We took our responses a step further with a few of our fans, starting with a home delivery to Christopher B (from the video above):
Delivery to Christopher Bunn / Sweepstakes launch — 100 lbs. of chocolates. 1,100 miles. 1 George.
And then there was that little love fest with @pam_cakes_v:
“Turtleneck”
Wardrobe malfunction averted, Pamcakes…
Sorry, there was a lot to respond to...
Check out more of the campaign here.