BURN A CALORIE, GIVE A CALORIE

Fitbit wanted to INSPIRE PEOPLE TO BE MORE ACTIVE IN THE NEW YEAR.

So we created FitForFood — aN INITIATIVE that turned fitness into an engine for charitable giving. IT was simple: for every calorie you burned, we’d donate one calorie of food to America’s hungry.

Launching on the day most Americans quit their New Year’s Resolutions, our inspired community instead became 70% more active. And in just 16 days, we achieved our goal of burning one billion calories, generating over 1.5 million meals for people in need.