BURN A CALORIE, GIVE A CALORIE

Fitbit wanted to inspire people to be more active in the new year. So we created FitForFood — an initiative that turned fitness into an engine for charitable giving. For every calorie you burned, we’d donate one calorie of food to those who need it most — America’s hungry.

Launching on the day most Americans quit their New Year’s Resolutions, our inspired community instead became 70% more active. And in just 16 days, we achieved our goal of burning one billion calories, generating over 1.5 million meals for people in need.