THE LONGEST FACEBOOK LIVE EVENT, EVER (SOUNDED GREAT ON PAPER)

Americans are obsessed with cheese. To test the limits of that obsession, we challenged them to watch a wheel of CHEEZ-IT CHEDDAR mature live on the Internet. Over 94-million people tuned in for what turned out to be the longest Facebook Live event of all time (1,230+ hours of continuous live streaming).

inhumane, or worse, “Ill-Advised” according to Facebook’s best practices.